Intangible asset Trends

Intangible asset is like that imaginary friend you had when you were 5 - it's there, even if you can't quite put your finger on it. Maybe it's a brand name that consumers just can't resist or a customer service team so amazing that people may start calling for a chat just because they're feeling a little lonely. Or perhaps it's the intellectual property that makes your competitor shake in their boots. Whatever it is, intangible assets are the secret sauce that makes a business successful. And the trends around them? Well, they make for some interesting reading. We've got everything from land value tax to sustainable products to product awareness, with each trend giving us a different perspective on how we can measure and utilize intangible assets. So buckle up, folks, and get ready for a ride that will challenge your preconceptions about just what makes a business tick.