Initiative Trends

Initiative, as a trend category, encompasses a range of forward-thinking, forward-moving, and forward-feeling trends. At its core, Initiative is all about nudging the world towards a better tomorrow. Sure, there are the obligatory eco-friendly trends like zero carbon and zero emissions, but there's more. There's something undeniably optimistic about the recall election trend: a sense that we can make a difference, that we have agency in our lives. And then there's the ever-so-vague-but-still-inspiring great opportunity trend, which is basically the tagline for every self-help book ever written. Even blue panda and e district, which sound like trendy buzzwords, have something in common: they're all about innovation and progress. So if you're feeling like you want to take the reins and steer towards a better future, Initiative is definitely the trend category for you.