Hydrating Trends

RamenApps Analysis

Hydrating: the trend that keeps on giving. It's all about quenching your skin's thirst and making it look dewy, plump, and oh-so-healthy. From luxurious serums to everyday lip liners, these products are here to provide ultimate hydration and make you glow from the inside out. The trends speak for themselves: the search volume for these hydration heroes is consistently high, and competition is fierce. Biossance Squalane and Is Clinical lead the pack with their impressive search volumes and competition index, proving that customers are thirsty (pun intended) for skincare products that deliver results. But don't be fooled, hydration isn't just for your face. Il Makiage's foundation and NYX's lip liner are proving that even your makeup can be hydrating, giving you that coveted fresh-faced look everyone is after. And for those looking for a little extra magic, Rare Beauty's Positive Light Under Eye Brightener will have you looking like you got a full eight hours of sleep (even if you didn't). Overall, the hydrating trend is all about self-care and making sure your skin is getting the love and moisture it deserves. So, grab a serum, a lip liner, or whatever strikes your fancy, and give your skin the hydration it craves. Your skin (and your selfie game) will thank you.

Related tags to Hydrating

5 Years

Monthly Searches

Nyx Lip Liner

NYX Professional Makeup offers a range of lip liner products that are available in pencil and retractable formulas to match their lipsticks. Their best-selling Slim Lip Pencil is hydrating and creamy, making lip coloring and shaping a breeze. NYX lip liners can be sharpened with a small pencil sharpener and are available in versatile options for makeup beginners and experts alike. They do not sharpen or twist up. Nyx lip liners are sold at Target and Walmart.com.

Monthly searches:
22,200
Competition:
HIGH

iS CLINICAL

Topic

iS CLINICAL is a skincare brand that offers clean, multitasking skincare solutions for a wide range of skin types and ages. The brand is known for its exceptional long-term results for aging skin, acne, hyperpigmentation, rosacea, and sun-damaged skin. iS Clinical was founded in 2002 by biochemist Bryan Johns and Alec Call and is still privately owned. The brand is part of the Innovative Skincare umbrella, which creates products focused on pure, pharmaceutical-grade ingredients. The products contain botanically-based ingredients and are designed to be used for different skin concerns. The iS Clinical Active Serum is a popular product that can be used daily or a few times a week before moisturizer. Although the brand tries to source as many organic materials as possible, it is not certified organic. The brand has received positive reviews from experts and actual users and is loved by celebrities.

Monthly searches:
22,200
Competition:
HIGH

Thealoz Duo

Dry eye relief

Thealoz Duo is a preservative-free eye drop used to treat moderate to severe dry eye disease. It contains two active ingredients - sodium hyaluronate and trehalose - which work together to hydrate and lubricate the eye. The drops are easy to use and can be applied up to six times daily. Thealoz Duo is available without a prescription and can even be used with contact lenses. Clinical studies have shown that a single drop of Thealoz Duo can improve the thickness of tears and provide long-lasting relief from symptoms. There are no known side effects associated with using Thealoz Duo.

Monthly searches:
1,000
Competition:
HIGH

Accelerating

Hydrating Trends

Trending markets, companies, and products