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Print on demand is a low-risk way to sell customizable products such as hats or tote bags through a supplier of white-label products. It is a fulfillment process where items are printed only after an order is made. Print-on-demand companies include Printful, Printify, CustomCat, and SPOD. Print-on-demand allows creators to avoid minimum quantity orders by using digital printing. Despite lower profit margins compared to bulk purchasing, print-on-demand can still be profitable by pricing to profit. Etsy allows print on demand as long as sellers create their own designs and disclose their printing partners. The technology and business process of print on demand can be used for book copies and allows for the printing of single or small quantities.