Welcome to the tag category page for Form Video!
YouTube Shorts is a short-form video sharing platform offered by YouTube where users can create and share videos that are 60 seconds or less in length. It is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. YouTube Shorts has over 5 trillion views since its launch and viewers can find Shorts by tapping Shorts at the bottom of the YouTube app or on the homepage. Creators will get 45% of the advertising revenue their content generates. The maximum duration of a YouTube Shorts video is 60 seconds, with the ideal duration between 15 and 60 seconds. YouTube Shorts is not a traditional social media app like TikTok, but rather a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile device.
Douyin is a short-form video hosting service owned by Chinese company ByteDance. It is also known as TikTok outside of China. Users can create and share short videos in a variety of genres. Douyin is restricted to China, but it has a sister app called TikTok that operates in other countries. Douyin has features for reporting illegal or harmful content and protecting minors. The app has an automatic beauty filter that smooths out skin and changes the shape of a person's face. However, Chinese authorities have put stricter limits on Douyin usage by minors than TikTok has.
TikTok Ads is the advertising platform for businesses to advertise on the TikTok app. Ads are created to entertain users and can be placed in the For You page. Video ads can run for 5-60 seconds, with an image and text accompanying the video. In-Feed Ads appear in between user videos and are similar to Instagram Stories. TikTok Ads regularly bring in a 2.5X ROAS and can capitalize on organic virality. It is a way for businesses to achieve big results with their campaigns while reaching a large audience.