Financial technology, also known as fintech, is the magical realm where finance meets cutting-edge technology. Think of it as the cool older sister of traditional banking, the one that's always ahead of the curve and never wears boring suits. The trends in this category suggest a move towards convenient, accessible and innovative financial solutions. From embedded finance to neobanks, the name of the game is providing users with seamless experiences at their fingertips. The rise of central bank digital currency and fintech companies also indicates a shift towards digitalization, while BNPL (Buy Now Pay Later) and Splitit offer alternatives to traditional credit options. Overall, "Financial technology" is the buzzworthy category that keeps the financial world on its toes, constantly pushing the boundaries of what's possible.