Eye shadow: the timeless makeup staple that brings depth and drama to any eye look. From subtle daytime neutrals to bold nighttime hues, this cosmetic chameleon adapts to any occasion with ease. So, what's hot in the world of eye shadow trends? Well, it seems like a mix of established beauty brands and up and comers are ruling the roost. Whether it's the iconic Charlotte Tilbury or the newer Rare Beauty, these brands are bringing fresh takes to the world of shadows. And, while some trends (like lip liner or waterlight) don't quite fit in the shadow category, others like il makiage primer or liquid blush show that shadow isn't always just shadow. So, whether you're an experienced makeup pro or just dabbling, there's no shortage of options to make your eyes pop.