Extract, transform, load (ETL) is what you get when you have a programmer and a data analyst sharing a bottle of wine and coming up with an acronym. Essentially, it's the process of taking data from one place, putting it through a bunch of magical transformations, and then depositing it elsewhere in a more useful form. It's like those cooking shows where the chef takes a bunch of raw ingredients and transforms them into a delicious dish, but instead of food, it's data. Looking at the trends, it's clear that ETL is becoming increasingly important in the world of data. Data pipelines, ETL pipelines, and data orchestration are all terms that refer to different aspects of the ETL process, and they all have decent search volumes and competition levels. Companies like Airbyte, AWS Glue, and Matillion are providing tools to make the ETL process easier and more efficient, and it's clear from their search volumes and CPCs that businesses are willing to invest in these solutions. Data wrangling, on the other hand, seems to be a trend that hasn't quite caught on yet, so we'll have to wait and see if it becomes the next big thing in ETL. Overall, ETL is a category that's not going anywhere anytime soon - it's the backbone of modern data management, and as more and more businesses move towards data-driven decision-making, it will only become more important.