Electronic cigarette, or e-cigarette, is a modern and convenient alternative for smokers who wanna kick the habit without sacrificing their nicotine fix. This category boasts various brands and features such as disposable batteries, primary alcohol, airflow, and tropical flavors. Looking at the trends, we can see a growing interest in the cannabis market with hybrid strain and terpene, which suggest that vaping marijuana is gaining popularity among smokers. Flavor profile and apple flavor also show that vaping is not just a habit but a sensory experience, and companies are innovating ways to make it more enjoyable. On the other hand, trends like freebase and vuse suggest that people are also leaning towards nicotine replacement therapy, where e-cigarettes can help transition from cigarettes to zero-nicotine products. Some brands have also focused on making vaping more eco-friendly and sustainable with their cartridges and products. Overall, the "Electronic cigarette" category is about giving smokers a healthier and more flexible option to satisfy their cravings, while also catering to their diverse preferences and lifestyles.