Depreciation: it's not just the reason for a classic car's value to plummet once it leaves the lot. In the world of finance and accounting, depreciation refers to the gradual decrease in value of an asset over time. But don't let the word "decrease" fool you - in the world of business, depreciation can actually be a good thing (shocker, we know). Take, for example, the trend towards zero marginal costs. By depreciating the value of traditional capital expenditures, businesses can shift towards a production model that relies on technology and innovation rather than hefty equipment costs. Other trends, such as estimating expenses and customer account management, also highlight the importance of efficient allocation of resources and reducing unnecessary spending. So, while depreciation may sound like a downer, these trends prove that it can actually be a key player in keeping businesses profitable and competitive.