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Media Strategies refer to a plan or approach to using a particular type of media for advertising or marketing goals. It includes determining how, when, and to what audience a branding or advertising message will be delivered, identifying and researching the target audience, and outlining the content that a business will post on social media platforms. A good media strategy helps a business reach its target audience, improve the overall customer conversion rate, and complement their overall digital marketing strategy. A media strategy may vary from one industry to another and a media planner analyses how a message will be delivered to different stakeholders. There are different types of media strategies, including social media strategies, and five major components of media strategy may include target audience, message, media vehicles, budget, and measurement. Overall, a media strategy is a critical element in achieving a business's advertising or marketing goals.