Welcome to the tag category page for Customer data platform!
A Customer Platform, or Customer Data Platform (CDP), is a software tool that collects and unifies customer data from multiple sources and creates a single centralized customer database. This platform allows businesses to understand, engage, and retain customers by creating targeted and personalized marketing campaigns. CDPs are designed for marketing and focus on customer behavior within a product or service. Some examples of CDPs include Lytics, Insider, Bloomreach, Klaviyo, Segment, Hightouch, Planhat, Census, and Totango. CRM systems, on the other hand, organize and manage customer-facing interactions with a company's team. The main difference between a CDP and a CRM is that CDPs provide a big picture of how all customers and platforms interact with a brand, while CRMs note interactions between a specific account and a brand.
