Circular economy is all about minimizing waste and maximizing resources. It's about flipping the script on the traditional linear "take, make, dispose" model and instead creating a closed loop where resources are continually reused and recycled. The trends within this category reflect a growing desire to be more environmentally conscious and sustainable, from sustainable materials to sustainable products and even local economies. It's not just about going green, it's about creating a system that works for both people and the planet. And while there may be some greenwashing and fads in the mix, the overall direction is clear: businesses and consumers alike are recognizing the importance of circularity in shaping a better future.