Buyer, as a category, encompasses everything related to the purchasing of goods and services. From understanding consumer preferences and brand perception, to calculating fixed monthly payments and ownership rights, the trends within this category reflect the dynamic and ever-changing world of commerce. Whether it's large retailers looking to stay ahead of the curve, or agencies trying to capture market share, the common thread among these trends is the importance of knowing your audience and understanding their needs. As the derivatives market continues to evolve and product pricing becomes increasingly complex, a comprehensive understanding of the buyer persona is more important than ever. So, if you're looking to become a savvy seller or a shrewd shopper, this category is where you'll find the insights you need.