Business-to-consumer Trends

Business-to-consumer (B2C) is the tantalizing world where businesses bring sexy back to the consumer experience. It's where companies stop talking about their profits and start speaking in the language of the everyday person. In this category, Microsoft Graph is dominating the conversation with its high search volume, but don't count social commerce out - they're the cool kid on the block with potential for huge growth. B2B e-commerce is trying to make a name for itself, but it's facing pretty steep competition from the already-established B2C (they're the alpha in the room, after all). Digital and internet products make an appearance in B2C, but they better come with a strong user experience, because this category is all about the consumer. But hey, with such heavy competition, it's the consumer who comes out the true winner.