By Jake Zhang · 6 min read

Last Updated on October 1, 2022

Instagram has taken on quite a transformation since its humble beginnings in 2010. Now, the popular photo-sharing app has become a central part of many people's lives with addictive endless scrolling! There are currently over 1 billion users on Instagram, but which accounts are the most popular?

The Top 15 Most Followed Instagram Accounts

Keep reading to find an up-to-date list of the most followed accounts on Instagram!

15. Taylor Swift (224 Million Followers)

Taylor Swift is a popular name within the music industry! The American singer/songwriter is the 8th most followed woman on Instagram and often engages with her millions of fans through the platform.

Her Instagram feed is aesthetically pleasing, with coherent color palettes in each post. If you want consistent updates on Taylor Swift's new music, her Instagram account is the place to be!

14. Nike (238 Million Followers)

Nike is the top brand among athletes and sports enthusiasts. Instagram is a superb way for companies to make their brand values heard loud and clear, and Nike does this through its 238 million followers on its Instagram brand account!

Inspiring a new generation of young athletes every day with their iconic "Just Do It!" tagline, Nike does much more than simply selling sports apparel!

13. National Geographic (239 Million Followers)

Posting beautiful, high-quality photos is half the battle when trying to gain followers on Instagram and please the all-seeing algorithm. Luckily for National Geographic, that appears to be their entire brand!

Join over 200 million followers in traveling to far corners of the globe and experiencing nature's biggest wonders through the most followed brand account on Instagram!

12. Kendall Jenner (257 Million Followers)

The first of the Jenners to make our list is American model and socialite Kendall, who is currently harnessing an impressive 257 million followers on Instagram.

Kendall's Instagram is a fascinating compilation of fancy photoshoots with best-selling magazines, product promotions, and glimpses into her gloriously rich life. You know, the usual!

11. Justin Bieber (258 Million Followers)

Just missing out on the top 10, Justin Bieber is the 11th most followed person on Instagram! Bieber is quite the powerhouse across all social media, amassing a huge global following of adoring fans.

Fans see a different side to the famous Canadian singer on Instagram, as he posts sweet pictures of his personal life and snapshots of himself performing onstage.

10. Khloe Kardashian (272 Million Followers)

It is the beginning of the Kardashian Instagram supremacy! Media sensation Khloe Kardashian makes the list at number 10, but any guesses on which sisters beat her to the top?

People are excited to see this outrageous family back on their screens with brand new episodes of 'The Kardashians' hitting Disney + after a year's long-break!

9. Beyoncé (275 Million Followers)

When you can make a book thicker than the Bible from your list of achievements, you know you're going to do well on social media. Beyoncé Knowles is an iconic figure in popular media for her prominent songs, striking performances, and advocacy for social justice.

Queen Bey and her husband Jay-Z are one of Hollywood's hottest power couples! You can see glimpses of Beyoncé's extraordinary family life through her Instagram, alongside music updates and video messages to fans!

8. Kim Kardashian (330 Million Followers)

Who guessed it right? Kim Kardashian comes in strong at number 8 with 330 million followers! Kim Kardashian has a busy career being one of the world's most famous women in modern media.

Kim's Instagram feed is nothing short of incredible as she exudes insanely rich celebrity vibes from every image and video she uploads! Along with elegant photoshoots, Kim promotes her successful business SKIMS on her Instagram, and small peeks into that famous Kardashian lifestyle.

7. Ariana Grande (331 Million Followers)

Ariana Grande is the definition of Insta-famous as she was the first woman to hit 200 million Instagram followers in 2020!

The popular singer/actress is a huge advocate for mental health, and has expressed her own struggles with anxiety and PTSD in her album 'Sweetener'. Her Instagram features a look into the Grammy-Award-winning artist's life, updating fans on upcoming music, various media appearances, and product promotions.

6. Dwayne Johnson (338 Million Followers)

8-time WWE champion Dwayne 'The Rock' Johnson firmly holds 6th place on our list with 338 million Instagram followers. Professional wrestler and Hollywood movie star Dwayne Johnson is quite the personality on social media!

He engages with his audience through funny and motivational posts surrounding fitness and various personal projects. He is also the most followed actor on Instagram, not bad for the People's Champ!

5. Selena Gomez (347 Million Followers)

Child star Selena Gomez starts off our big top 5! The award-winning pop star continues to dominate social media with her huge global appeal and air of inclusivity.

Selena Gomez's talent and attractive personality have earned her the title of the second most followed woman and most followed musician on Instagram with 347 million followers! We can see promotions for her Rare Beauty brand and the occasional intimate glimpse into the superstar's personal life on her Instagram.

4. Leo Messi (361 Million Followers)

Football legend Lionel Messi is not only at the top of the football game, but is also a huge player on social media, owning one of the most followed Instagram accounts on the platform.

The Argentina captain posts a mixture of football and family updates to his account where fans can keep an eye on his latest activities.

3. Kylie Jenner (369 M Followers)

Kylie Jenner has made it, not just as the most followed Instagram account among the Kardashian crew, but as the most followed woman on the entire platform!

Kylie Jenner takes social media marketing to the next level with her many successful business endeavors, such as Kylie Swim, Kylie Skin, Kylie Cosmetics, and Kylie Baby, just to name a few!

2. Cristiano Ronaldo (482 Million Followers)

Manchester United soccer star Cristiano Ronaldo is the reigning champion of Instagram, being the most followed person on the platform since 2021! His global fanbase is quick to reach out through comments on his many posts, varying from football club antics to commercial partnerships.

It's hard to say whether the many shirtless pictures of Cristiano Ronaldo have contributed to his 400+ million followers on his account, but hey, it couldn't hurt, right?

1. Instagram (551 Million Followers)

Coming as a slight surprise at number 1 with the most followers is Instagram's own account! Instagram's official account gives shout-outs to various creatives on the platform to their massive 551 million followers.

Cristiano Ronaldo is a little way off from taking the number 1 spot, and Instagram sits comfortably as the most followed account on the entire platform!