By Rameen Zeeshan · 5 min read

Last Updated on October 30, 2022

TikTok is fast becoming the social platform of today, attracting the youngest generation of social media users to this highly entertaining and addictive app. Commonly known as "TikTokers," users create and share short videos between 15 and 60 seconds. Now everyone knows that Gen Z is crazy about TikTok. So it's no surprise that brands that cater to the Gen Z demographic can greatly benefit from being on this platform.

Have a brand and want to increase brand awareness and ultimately boost sales? With an annual growth rate of around 8%, TikTok will have nearly 78.7 million users in the US in 2021 (Statista, January 2022). This number shows that TikTok provides many opportunities to strengthen its brand identity and connect with a large audience.

The rise of influencer marketing continues, and our world is more engaged with digital content than ever, so it's important to get the most out of your TikTok marketing. TikTok helps keep businesses alive, and many are starting to incorporate this powerful video platform into their marketing strategies. Influencers control how their audience consumes content online and can connect you with a large following.

The hard part is finding the right people to help make your campaign a success. Many TikTok search platforms can improve your marketing strategy. Search tools can provide you with a selection of the most relevant and appropriate influencers for more effective collaboration.

Why Should You Use Tiktok Search Tools?

TikTok's powerful influencer search tools help you find the most relevant gurus in your field. Simply put, they are the main ingredient of a successful TikTok marketing campaign. Gone are the days when TikTok was the platform for lip-syncing and dancing videos. Now, its the part of a blogger game.

If you decide to use TikTok in your campaign, these powerful search tools can do things you and your business can't. They collect your account data and analyze almost anything to help you find the profile that best matches your search queries.

Our Top Picks for Search Tools That Are Trending These Days!

There are a lot of TikTok search tools that you can find online. But which one to choose?

Don’t worry! We have curated the list of the best five TikTok search tools that will help you find the perfect person for your campaign.

1- Tokfluence

Tokfluence is one of the best TikTok search tools you’ll ever find on the internet.

It is an extremely authentic platform and has a huge database of more than 10 million accounts. Because of its huge database, any brand can find suitable influencers for its marketing strategy. And that’s not all! They also provide a report analysis that verifies if they java real or fake followers. This can save you from wasting money on influencers with fake followers.

This platform ensures that you choose the most suitable and trustworthy people for your marketing campaign.

What’s more?

This platform also provides 20+ search criteria so that you find the influencer that is perfect for you and your brand. It also includes campaign management software and the great thing is that you can use a limited free version of this tool as well.

Sounds great, right?

2- HypeAuditor

Our next recommendation for the TikTok search tool is HypeAudit.

This platform is mostly known for its detailed interface. It provides more than 16 search criteria that can help you find the perfect person for your campaign by narrowing down the search. This makes sure that you reach your target market effectively.

HypeAudit has an extremely user-friendly interface. It has a massive database of more than 3 million accounts. It also provides you with detailed audience analysis and provides you with account quality scores.

Excited yet? HypeAuditor also provides you with a demo call with their experts so that they can provide you with a plan catered to your needs.

3- Kolsquare

Kolsquare is another excellent Tiktok search platform that will help you find the best influencer for your business.

It has an impressive database of 1.5 million profiles and provides you with the best search options. It makes things more convenient because it provides you with the option to base the search on your location so that you find the most relevant profiles. Easy peasy!

Kolsquare has a user-friendly interface, and it provides you with engagement rates reports as well the platform is absolutely spam free.

You don’t know the best part yet! You can also request a free demo with Kolsquare.

4- InfluenceGrid

Still can’t figure out the perfect candidate for your campaign? InfluenceGrid is here to help!

With one of the most convenient interfaces, InfluenceGrid gives you the option to do keyword searches, provides you with engagement rates and follower metrics, and gives you detailed profile analysis. It has 125000 profiles which gives you a lot of options to choose from.

If you are not sure yet, InfluenceGrid gives you a free trial so you can decide whether to choose this platform.

5- Inbeat

Inbeat is one of the leading TikTok search tools.

Inbeat has over 120,000 influencers in its database. The numbers might not look appealing, but the services are. From what we've gathered, their main goal is to keep their database spam-free and offer the best personal accounts in the field.

You can use a combination of keywords and Inbeat features to explore our database and find the best people to meet your campaign needs.

Not only that, you can do hashtags, and even competitor-filtered searches. The platform provides unlimited searches to help you find the best possible candidate for your marketing campaigns.

The bonus is that it gives you a free plan. What else do you need?

Get the Most Out of TikTok Search Tools!

TikTok has become a part of marketing campaigns for most of the big brands out there. Since the Covid-19 lockdown, its popularity has increased as Gen-Z seems to e obsessed with TikTok.

Indeed, TikTok is a great platform for entertainment and laughs, but it has become a huge part of the marketing strategies of big names. So, be wise! Include TikTok in your marketing strategy with these TikTok search tools and increase your brand awareness.