By Kristine Korkotashvili · 6 min read

Last Updated on October 17, 2022

TikTok is the go-to app for lip-syncing, dancing, and creating short educational videos. It’s an easy way to have fun with your friends and followers, but it can also feel like an uphill battle at times. Even though there are over one billion users of TikTok, you might find that growing your followers feels tricky at times. Luckily, there are a few simple tricks that can help you boost your views and followers in no time.

Whether you use Tiktok as a way to connect with friends or a platform to cultivate your career as an influencer, these tips will help you get more eyes on your profile page. Remember, it’s not just about getting new followers; it’s also about keeping them coming back again and again, so they’re eager to see more of you when you post new content.

Stay Up to Date with Trends

Tiktok is a world of trends; there are constantly new sounds, filters, and interesting features that generate a trend and make the app enjoyable. This naturally attracts visitors and generates multiple viral moments for many content creators like you.

However, discovering all of these trends at the same time might be intimidating when looking for strategies to promote your brand.

You need to scroll through your discovery page to see what kinds of videos are most frequently appearing if you want to stay on top of trends. You will then have to recreate this trend. Make sure you are following the trend while filming your TikTok but not copying it; instead, try to incorporate your own unique elements. This way, more people will find you interesting and will follow you.  

Use Hashtags

Hashtags have become a popular way to organise online conversations around a topic. Like keywords, hashtags are used to help users find what they’re looking for on a particular topic on social media. TikTok is no exception!

Hashtags can be useful for targeting a specific audience on TikTok. You can add a specific hashtag that is relevant to your subject matter. This will make it easier for other people to find your TikTok account. By using hashtags effectively, you will be able to increase the number of followers on your TikTok account and get more exposure in the media.

Interact with Audience

By interacting with people on TikTok, you can build a relationship with them. You can share your own content and ask questions to engage with people more deeply. For instance, ask them about how they feel about certain content and encourage them to comment answers on your video. By engaging with people in this way, you’re showing that you care about their opinions, and sharing your own thoughts in response to theirs will help you build trust as well.

It’s important to keep in mind that there is no right or wrong way to interact with people on social media. Just be yourself and show that you’re interested in what they have to say. There are many different ways to reach people out there, so try different things until you find something that works for you!

Make your Content Interesting by Using TikTok Tools

TikTok will promote your content just like every other social media platform if you take full advantage of all of its features.

First, you can use popular songs or well-known artists in your video title or background music. This will make your video more interesting and memorable to people who are scrolling through their feeds at work or home.

Second, you can add special effects to your video to make it more engaging. For example, you can record a funny voiceover in a low tone so it sounds like the person is whispering. You can add colourful filters and overlays to give the video a more dramatic feel.

Third, you can add sound effects such as claps, whistles, or taps to make your video more interesting. You can also integrate TikTok stickers into your video so viewers can express themselves within the context of your content.

Be Consistent with Posting

Make sure you post regularly so that people interested in you can see your content whenever they want. People who regularly post on TikTok are more likely to be followed by other users, which increases the size of their audience. They are also more likely to receive likes and comments on their posts. This encourages creators to continue posting, which leads to more exposure for your brand.

It is recommended to post 1-4 times per day on TikTok. This is different from other social media channels such as Instagram or Facebook, where you would normally have to post 1-4 times per week. Thus, keep in mind that if you want to blow up on TikTok, you will have to be more active compared to other social media platforms.

Collaborate with Other TikTokers

Another way to reach more people on TikTok is to collaborate with other TikTokers. Usually, the TikTok audience adores fun and interesting collaborations! People with common interests can create amazing collaborations. Collaborations can be as simple as two people who like the same type of music collaborating and creating an original song or video. Whether it’s a pro or an amateur, you can always find someone to collaborate with on TikTok. People can also collaborate on a project that has a larger goal, such as raising awareness for a cause.

First, decide on the purpose of your collaboration: Are you trying to raise awareness for a certain cause? Is it something fun and quirky, like a food video? Or is it something more serious and professional, like a documentary? Second, decide how you’re going to collaborate: will you both post the same content in your individual feeds? After deciding all this, gather ideas: brainstorm any topics you want to cover or topics you want to include in your videos.

Cross-promote your TikTok account

Promote your TikTok account on other social media platforms such as Instagram, Facebook, and Twitter. Cross-promotion is always a good idea for any channel, whether you are a beginner or a well-known influencer! TikTok is no exception, so make sure you're maximising your TikTok marketing efforts across all channels.

To summarise, if you want to get the most out of your TikTok marketing efforts, you must be active on TikTok, posting consistently and following trends while also being creative.

One of the most significant benefits of using social media channels such as TikTok is that it is free! So it gives you all the space to share your authentic self with a bigger audience.