Best Time to Post On Instagram

By Sa Bal · 4 min read

Last Updated on September 21, 2022

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If you ever wonder why your Instagram posts are not getting the reach and engagement you desire, you may be posting at the wrong time. The best time to post on Instagram has recently changed. If you do not make changes to the time that you post on Instagram, fewer people will see your content. You will not get views or followers, so you cannot leverage organic reach techniques.

It is The Easiest to Grow on Instagram Right Now

Growing on Instagram is easier than it was one or two years ago. The platform is highly monetizable, meaning you can earn simply by uploading reels. As long as you post at the right time and take the right steps, you will see massive growth in followers and views. Below, you will learn exactly the best time to post to give your content the best chance of success.

9:56 am on a Wednesday

You may wonder how someone can come up with a specific time and day. There is a method behind this number. This is a time you should start with, as it complies with multiple data reports explaining the best time to post. Aside from 9:56 am, 10 am to noon around 12 pm is a time frame that most marketers agree upon.

Even though you can benefit from posting at the generally agreed upon times, there are also best times to post which are specific to your account, depending on your followers. However, picking up the best times to post on Instagram will not matter if you make posting mistakes. One of the common mistakes creators makes excessive posting.

You must wait at least an hour between each post on your feed. You do not want to post continuously. Doing this will decrease your reach, making people ineligible to see your content. Your posting frequency should not increase from one to four times a day. Ideally, you should only postone to four pieces of content, depending on your niche. 4 pm to 6 pm is the second general time you can upload to make your post go viral.

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Finding the Best Time for You

If you want to find the best time to post on Instagram, you can use a data analytics tool to identify when the bulk of your followers are online and active on Instagram. When you upload a post on Instagram, the algorithm shows the content to your followers. The application will show it to other people depending on their reactions and engagements.

For this reason, ensuring that your followers are active and online when you upload a post is essential. Their engagement and reactions will determine how much exposure your post gets. If no one engages with your post, Instagram will instantly think that your post is not successful. Data analytics tools will also unveil when your posts get the most reach and engagement.

This information can better guide you towards when you should post for maximum reach. While reviewing previous posts, you can start to draw comparisons between the ones that did well in terms of engagement and those that didn’t. If you find common features within the ones that did well, incorporating those features and posting on the best times will greatly benefit you.

Posting the Right Content at the Right Time

It is important to know what you should be posting. If you post the wrong content at the right time, you will not get any reach or engagement. You have to provide Instagram with what they want today, consisting of reels and carousel posts. But Instagram has recently upgraded its algorithms; learning

Reels get more organic reach because they can appear on multiple places on Instagram. If you want to build a big business on Instagram, use the right hashtags, sounds, topics, and post at the right time. Combining all the other factors and posting at the right time can make your Instagram posts successful according to the revised algorithm of the app.