By RG team · 6 min read

Last Updated on June 7, 2023

Introduction

_{Photo by Humphrey Muleba on Unsplash}

In the world of content creation, everyone knows that Search Engine Optimization (SEO) is a crucial element in achieving success. Unfortunately, not everyone is convinced of its value. Clients often need to be convinced of the importance of SEO before they invest time and resources into it. So how do you go about proving the value of SEO to your clients? Fear not, my fellow content creators, for we have the answers.

In this article, we will go over some simple methods for proving the value of SEO and justifying its importance to your clients. You'll learn how to explain the benefits of SEO in a clear and concise way, as well as how to showcase your SEO wins. By the end of this article, you will be well-equipped to convince even the most skeptical of clients that SEO is worth their investment, and that it can help them achieve their goals. So, grab a cup of coffee and let's dive in!

The Benefits of SEO

Before we can start proving the value of SEO to clients, we need to first understand the benefits it provides. SEO is all about making your site and content more visible in search engine results pages (SERPs), which in turn drives more traffic to your site. More traffic means more opportunities to convert prospects into customers, ultimately leading to increased revenue.

But the benefits of SEO go beyond just driving traffic and sales. It also helps you build brand awareness and establishes you as an authority in your industry. By creating high-quality, valuable content that ranks well in search engines, you can reach a wider audience and show that you have expertise in your field. This helps establish trust with your audience, making it more likely that they will return to your site for future information and purchases.

But wait, there's more! SEO also provides long-lasting results. Unlike paid advertising, which stops driving traffic once you stop paying, SEO continues to drive traffic to your site long after the work has been done. Yes, it requires ongoing effort to maintain your rankings, but the initial investment pays off in dividends over time.

Overall, the benefits of SEO are clear. It's a crucial component of any successful content strategy, and we'll explore ways to prove its value to clients next.

Proving the Value of SEO to Clients

Now that we've established the benefits of SEO, let's dive into ways to prove its value to clients. It's understandable that some clients may be skeptical of the value of SEO, or they may not fully understand how it works. That's where these four methods come in - they provide clear, concrete ways to demonstrate the value of SEO.

Method 1: Nearest Competitor Traffic Comparison

One of the best ways to show the value of SEO is by comparing your traffic to that of your nearest competitors. If, for example, your site has 10,000 monthly visitors and your nearest competitor only has 1,000, that's a clear indication that your SEO strategy is working. Obviously, you'll need to do some research to gather this data, but it's an effective way to show how SEO can make a significant difference in your online visibility.

It's worth noting that this method doesn't work for every situation. If you're in a very niche industry with only a few competitors, for example, it may not be as effective. But for most businesses with a reasonable number of competitors, this is a great way to demonstrate the value of SEO.

Method 2: Share of Search Interest

Another way to prove the value of SEO is by demonstrating your share of search interest. This refers to the percentage of total search queries related to your industry or niche that your site is showing up for. So, if there are a total of 1,000 searches per month for your industry keywords, and your site is showing up for 100 of them, you have a 10% share of search interest.

By highlighting your share of search interest, you can demonstrate to clients that SEO is making a significant impact on their online visibility. It also provides a clear, measurable indicator of success that clients can understand.

Method 3: Share of Search Volume

Similar to share of search interest, share of search volume is another way to demonstrate the value of SEO. This refers to the percentage of total search volume related to your industry or niche that your site is capturing. So, if there are a total of 10,000 searches per month for your industry keywords, and your site is getting 1,000 clicks, you have a 10% share of search volume.

By focusing on share of search volume, you're demonstrating the tangible impact that SEO is having on your client's online visibility. It helps them understand exactly how much traffic they're capturing, and how much potential there is for growth.

Method 4: Showcasing SEO Wins

Finally, one of the best ways to prove the value of SEO is to showcase your wins. This can include any major SEO-related improvements, such as increased traffic, higher rankings, or improved conversion rates. By highlighting these wins, you're demonstrating the real-world impact that SEO can have on a business.

Additionally, it's important to tie these wins back to business goals. For example, if an ecommerce site saw an increase in sales due to improved SEO rankings, you can show how this directly impacted their bottom line. By tying SEO wins back to tangible business goals, you're helping clients see the real value of SEO.

In the next section, we'll wrap up our discussion of proving the value of SEO and discuss some final thoughts.

Conclusion

So there you have it - four simple methods for proving the value of SEO to clients. By using metrics such as nearest competitor traffic comparison, share of search interest, share of search volume, and showcasing SEO wins, you can demonstrate the impact that SEO is having on your client's online visibility and business goals.

It's important to remember that SEO is a long-term strategy that requires ongoing effort. But by investing in SEO, clients can see significant, long-lasting results that ultimately lead to increased traffic, sales, and brand awareness. By providing clear evidence of the impact that SEO is having, you can help your clients see the true value of SEO and justify its importance in their content strategy.

So next time a client asks you to justify the value of SEO, don't panic. Instead, use these methods to demonstrate the tangible impact that SEO is having, and remember to tie it back to their business goals. With a little effort and some clear evidence, you'll be able to convince even the most skeptical of clients that SEO is worth their investment.